Is it even worth bothering?

I've had high rankings on certain Yahoo keywords and the lack of traffic from it was surprising to say the least!

The same rankings on Google bring quite a bit of quality traffic. I even read that a #1 ranking on Yahoo is like a #10 ranking on Google. That seems to make sense and jive with what I have seen.

So I ask, why even bother trying to get ranked in Yahoo?

[Jim Messenger]

I'll post a longer answer later, but I wanted to give the short answer now.

I have noticed that the traffic from Yahoo varies depending on search terms.

Example: Even with the same ranking placement I receive very few visitors from Yahoo for Phoenix Real Estate. However, with very similar rankings, I receive quite a bit more traffic from Yahoo for terms like Phoenix Lofts.

More later...

-Jim

[kensmith]

When AA got penalized by Yahoo I noticed almost no reduction in sign ups. My traffic did drop a little, but new leads didn't so I haven't worried about it.

[Jared Ritchey]

Well has anyone considered which search engines are used by what demographic? Google is in my opinion the one used by most people in the market for Real Estate based on feedback I get from people.

I'm curious if there could be a demographic involved.

~ Jared