Traditional Real Estate Marketing & Advertising

How to choose a real estate farm(aka, neighborhood or area you’d like to work), developing a marketing campaign targeted to a specific area , the logistics and costs of putting it all together, the importance of timing, consistency, and more…

Newspapers, local and nationwide. Magazines such as Homes and Land, Real Estate Magazine, Harmon Homes, Broker specific publications, and others. Brochures, postcards, letters, business cards, and more… Discuss strategies, ads, colors, and how to get the most for your advertising dollar.

Direct mail is often touted as being extremely profitable if done right. We discuss ways to have a successful direct mail campaign. What mail pieces, content, messages, timing, and other strategies are needed to make direct mail an effective complement your real estate marketing plan.

FSBO tips for those dreaded For Sale By Owners… Many real estate agents have built a healthy income marketing to FSBO's. Tips and discussion on the most effective strategies.

Well… people with expired listings are just mad at the world because one of your colleagues failed to sell their home. So how do you get past this frustration and convince the expired listing that they need to hire you to get the job done right this time?

More businesses have been founded on Telemarketing than any other single method. You can still build a great business by telemarketing. But… be sure to follow the boundaries of the law (lest you’ll be lighter in the wallet).

Sphere of Influence, Family, Friends, Networking Groups, Past Clients, and just basically who you already know. Brainstorm methods of building this highly profitable network.

Many think this type of advertising is way too expensive. However, there are a few real estate superstars that say this has been the key to their success. How about you?

With foreclosures on the rise it's time to start discussing ways to prospect to them. Are you setup to handle REOs, BPOs, etc?