Radio Advertising

[naplesrealestate]

Will let people know the results - just hoping that the listings will sell.

[kensmith]

We are about to start a pretty large scale TV and Radio campaign to help sell our condo conversions. We have already done some radio on ethic stations (Polish and Russian) and they worked pretty good.

[naplesrealestate]

Ken - are the advertisements in Polish or Russian due to the nature of the radio stations?

[kensmith]

Yes those happened to be ethnic stations. I would never air an ad on a English station in another language. It drives me nuts when ads are in Spanish or even part of an ad is, do they expect everyone to know Spanish?

Our current push that we are starting is 100% English based as we have tapped out the European market at this point. It will be 4 weeks long and puts us on one major radio station and 4 cable stations (in our target markets).

We do have a Spanish marketing plan that is being worked on also, TV and Radio, that should be a huge draw as that market is very large in Chicago.

[naplesrealestate]

Just wanted to update everyone on my one week's worth of advertising on TV - I got one agent to show a property and another to call to see if my client would do a lease-purchase.

So, it was a flop - maybe I needed to have the ad's run longer than a week to generate the calls?

Any suggestions?

[kensmith]

IMO one week is never long enough to know if something works. You need to test it for at least month, even longer if the results are mixed. As time goes on you will want to change up your message to see if that can improve your conversion.

[naplesrealestate]

You are right and I restarted the campaigns for a month to see if that makes a difference.