Re: Radio Advertising
Russell Shaw from Phoenix swears by his radio ads. He claims that they are his number one source of leads.
We did some radio & television ads in Jackson Hole. They did not work. I think that Radio and TV ads have to run often and for a very long time to be effective. If you ran an ad for a year or more you could probably measure its success. Ads ran for 30 days or so are, in my opinion, a waste of money.
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