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Old 01-09-2007, 06:57 PM
Mert Mert is offline
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Default Re: Tsunami heading for the Real Estate industry

I have never believed in the concept of an employee. I have always done better working for myself rather than as an employee. The whole issue is that at the same time you cannot work by yourself. In a brokerage there has to be certain components. I believe these components are web/graphic designer(s), programmer(s), outsourced quality hosting, a quality writer, outsourced army of cheap manual labor (and I mean a lot of it to do the details such as Trulia advertising, printing, snail mail preparation etc., and a ppc/seo expert for lead generation

A realtor is asked to be all (or most of the above) and noone is a superman. That is why I did some 100% brokerage bashing. To be successful, a realtor has to do all those tasks but cannot afford by himself to do it. An agent's job has to be showing homes and selling and negotiating constantly. If you are not doing that all the time you are not doing something (or many things) right. Again, I am not singling out anyone but you asked the future. This is the future.
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Mert Sahinoglu is a Chicago real estate broker with Falcon Living Chicago Real Estate Brokerage
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