Hi Mert --
Quote:
Originally Posted by Falcon Living
Brochures are horrible for the exact reason you mentioned in your own home buying experience. You printed them out and went out on your own to shop for the home. So where is the real estate agent in this process? nowhere.
|
That would only be true if the following were also true:
A consumer could schedule showings without a Realtor.
Realtors did not exaggerate, embellish, or flat-out lie when adding properties to the MLS.
Realtors completed the MLS listing information in its entirety.
There were some advantage to being an independent buyer.
Consumers had access to the MLS without a Realtor.
I have always used a Realtor when buying a home (now on my third) because, at the very least, it's the only game in town. Buying directly from the listing agent has to be one of the most
mentally-deficient acts (in general) any consumer could undertake. I even think that that statement should be in every Real Estate publication (preferably with coarser language) as a matter of public service.
Quote:
Originally Posted by Falcon Living
As far as Connect MLS is concerned, the lead machine, called Dreamtown signs every single lead into ConnectMLS manually (200 a day in number of leads) in addition to their own lead management that pretty much made me realize that automation and lack of realtor involvement in leads simply makes the value of the lead distroyed. A lead management machine should make the client interact the realtor. Without interaction, you got nada.
|
As borne out by countless studies and surveys, a successful internet real estate "portal" has a roughly 1.6% conversion rate (depending on who you talk to). Even the most successful rate I've ever heard of is 3.8%. My goal is to dramatically improve the signal:noise ratio in lead management -- automating the arduous task of sifting the wheat from the chaff. There will
always be a lot of chaff in this business for myriad reasons, but if we can narrow your "viewport" down to the 20% that are
most likely to be wheat, then we've improved your actual conversion rate from 1.6% to 8%
without increasing your workload by even a picosecond. From my perspective, DT has merely eliminated the 5-minutes-per-lead
pure data entry that you would only have had AFTER they were proven as wheat... the net result is 0% lead conversion gain. If, contrarily, you're saying that DT is improving conversion rates by maximizing the use of ConnectMLS, then I'd say that they're proving that their tools are, by themselves, useless and the value is merely the million monkeys doing administrative work.
My overall goal with the march into the territory we historically left to ConnectMLS is to improve our end-to-end experience and push the "finish line" with our system as close to the final transaction as possible. If there's any featureset that makes you use Connect before that, then we want [a better version of] it in our system, period. While it's easiest to point to ConnectMLS, the same is true of any other lead management tools complementary to ours.
We have really taken on a new commitment (to our customers and ourselves) for the future, with genuine intent to be the
best solution in the region
without qualification or exception.
Quote:
Originally Posted by Falcon Living
Anyhow this is my two cents. P.S. Can you P.M. me your messenger again. I seemed to have erased it.
|
Will do.
-Matt