Re: Blogs do's , don'ts & most effective
I have to respectfully disagree with Mert. There absolutely should be limits to the content you post on your site.
I would suggest staying away from hot topics such as abortion, capital punishment, and the war in Iraq. That is unless you make the conscious decision to immediately alienate 50% of your audience (which for some is a strong marketing technique). Highly contested topics have little or nothing to do with your site, and risking cutting down your reader base is just too risky.
The more frequent you can post a blog, the better. Ken was right on the money when he suggested keeping a consistent pace because you absolutely must keep your readers' attention when you are starting out. Once you develop a following, you have more freedom to do what you want.
As far as keeping an old thread on your homepage... don't worry about it. People are going to link to the permalink for your article. So although the article will migrate off of your homepage, the address will remain the same.
Coming up with content for your blogs can be a challenge. We are currently working day and night to compile a list of content ideas for our readers. We will not disappoint.
-Elise
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