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Originally Posted by Kristina
The URL name is not the <only> reason why Jeff is showing up that high.
I think for the purposes of this discussion if I were starting off a new page, I would do it city-real-estate.html.
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Only reason for ranking, no. Heck it may have nothing to do with it, that is the fun part of this. The point was only that Jeff created a new page and used that format. Also that Google obviously can read the terms from within the URL even w/o the -'s.
Personally I don't like the look of /arlington-heights-real-estate.html, and it can get worse for a city like /elk-grove-village-real-estate.html. All of the -'s look spammy to me, so if they are the same to the search engine I think it's better to not have them. That is just a personal preference.
Now if Matt is correct and the folders mean nothing to the search engines then from an organizational standpoint that makes more sense. /realestate/cityname.html or /cityname/realestate.html both are easier to use for organizing everything. That does go against a lot of what I have read, but I did ask Matt to come and give his input for a reason. He likes to test things and has enough sites to do it with.
It is interesting that we have 3 completely different thoughts on this topic. This is something that I am going to have to play with for sure.