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Originally Posted by naplesrealestate
When you use the term "roll your own" do mean program it with PHP?
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Yes, by "roll your own" I was referring to write your own scripts.
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Also you mentioned that there existing scripts - can you share where I might be able to find such scripts?
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The two most poplular scripts are open-realty and hot properties. Open realty is a free open source and hot properties is a commercial script with runs about $80. I used to be a contributor to open realty. The main problems with OR is a that it is a large monolitic program with a steep learning curve, non-normalized database tables that prevent it from scaling past a few thousand listings. The main problem with Hot properties is that it is a commercial program. There are many others. Not long ago I did a search in hot scripts and it turn up about 20 listing scripts.
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In your opinion, do you think it would be user friendly to set up the search based upon the master planned community and/or subdivision within it, if a web page has been developed for that particular area? Or, am I getting too detailed?
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I am not an SEO expert and this is just an opinion. Why not set up a website for the total area and use subdomains for communities or subdivisions in the area. Google supposedly treats subdomains as a separate web sites and that in general the smaller the area the less competive it would be. There are exceptions such as the art deco district in Miami Beach.