[naplesrealestate]

Ken you are hitting on a very key issue for real estate agents - business planning. Over the years I have seen too many agents not invest in their business plan. They do some easy top level business plan to project the number of listings, sales, average commission and find their income. They never carry it forward for the expenses nor address any goals or objectives. Worst yet, they don't even think about their marketing materials they will be using in the new year.

MMMM- sounds like a good series of articles.