[kensmith]

Glenn you are so correct that you have to do some research for geographic farming. You need to know how often the homes turn over, what your average commission will be, how established the listing agents are that already have market share, a realistic market share you can take, and with all that you can figure out a realistic ROI.

To many agents jump blindly into farming and say "it doesn't work" while those that do some research swear by it and get a huge percentage of their business from it. The other thing, you can't just do it for 3 or 6 months. This is a long term investment, plan on at least 12 months.