Re: New concept (for me) - building a site for a community
Hi John-
I think you have an excellent idea. Jim and I have always encouraged agents to focus on one or more specific communities for their websites. It really captures peoples' attention about an area and is more likely to capture serious buyers.
It's great that you've used photos and tailored the content to Lake Arrowhead - I would add some more content and a blog as well. Also, try to vary the size and placement of photos.
Another benefit you'll see from targeting specific communities is that it helps you rank quicker and higher for the "long tail search." This is a search for more specific, less known terms. In your case, John... folks might search for "Lake Arrowhead Georgia real estate" as opposed to a much more competitive term such as "Georgia real estate."
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