[Homer4Bama]

This WOULD have been a link swap with direct competition.

Agent has been a friend of the family since before either one of us started in real estate, but competitor non-the-less.

After over thinking the potential benefits / ramifications with search engines, I realized something...

Boy would we look like a couple of ding-a-lings with links on each other's sites suggesting to go the other's website for better information or service.

Jim brings up a good point about local link building. I started with the suggestions off Matt L's post and pursued some chamber of commerce sites.
http://www.famousagents.com/forum/li...-building.html

(I also contacted the local city government to get on the city's main website. Finished subdivisions with home owner's association websites are potential partners as well!)

Thanks