What if Microsoft Bought Yahoo?
Jim Messenger — 01/30/07
Sure, there would be cultural problems, integration challenges, and many people who’d likely walk. But at the end of the day, Microsoft would end up with a much larger set of online services, a better advertising network, and people who know how to build, brand, and market web stuff that people actually use.
Yahoo would suddenly be part of an organization with an even more diversified revenue stream (it’s improved a lot since the Tim Koogle days, of course), very deep pockets, and some serious bargaining power.
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