Danny Sullivan & Search Engine Watch Part Company

If you have not made the rounds yet today, the big breaking news consuming the SEO world for the moment is that Danny Sullivan has said goodbye to Incisive Media.

As Matt Cutts said on his Blog, “This is a nine on the Richter scale and has the potential to shake the whole industry for a few months.” The most in depth coverage of this story was written by Barry at Search Engine RoundTable.

It will be interesting to see the long-term effect this will have on the SES series of conferences. If Danny decides to compete head-to-head with Incisive’s Search Engine Strategies Conference, who will win? My initial guess is, “Danny’s Strategies” (or whatever the name might be) will tromp the soon-to-be defunct SES terribly.

Danny, we look forward to following you in your next endeavor. We know that it will be a huge success.